Our business involves both holding data about Australian consumers and managing our clients' customer data. We recognise that total regard for the privacy and protection of consumer data, and the reduction of unwanted communication is in our company's, our clients' and our industry's interest.

Pacific Micromarketing is fully compliant with the Australian Direct Marketing Association's Code of Practice and the Australian National Privacy Principles. Equally, we require all suppliers and clients to comply.

All data supplied is considered confidential and is used in strict accordance with the instructions given for its use. We are committed to our data being complete, accurate and up to date. Pacific Micromarketing operates a secure IT environment with password protection and operational control. Our premises are electronically secured and all employees sign confidentiality agreements as a condition of employment. We have a separate Security Policy.

We recognise that consumers have full rights to be told what information we hold about them and have any information we may hold on them removed at their request. As well as the Your Privacy service website, Pacific Micromarketing hosts and uses both the Australian Direct Marketing Association and our own Mail and Telephone Preference Lists for consumers who wish to be excluded from any unsolicited mail or telephone calls.

Successful direct marketing is personal, anticipated and relevant to consumers. This is in the interests of both our clients and those consumers and this principle underpins our Privacy Policy.

® Copyright 2003
Pacific Micromarketing

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